Event Details

Upcoming Events

HX: The Hotel Experience


November 12, 2017


Jacob K. Javits Convention Center
11th Avenue at 38th Street,
New York, NY 10001


Use the code ALLIANCE2017 at checkout to recieve complimentary admission. 


Sunday, November 12th, 2017 | 12:00pm-12:30pm (30 mins)

Behind the buzz of craft and local:

The craft cocktail and local food movement has taken the hospitality industry by storm. A panel of experts will discuss the state of the movement, where it came from and where it's going.


Sunday, November 12th, 2017 | 1:00pm-1:45pm

Greening Your Restaurants 101

While restaurants may be required to recycle and even mandated to compost, many are developing their own voluntary initiatives to reduce food waste, source sustainably, and limit their impact on the environment. Discover how your business can be a steward of the environment.


Sunday, November 12th, 2017 | 2:15pm-3:00pm (45 mins)

Optimize Your Restaurant for Profitability

Food and beverage operators seek innovative ways to market their brands and grow their profits. Learn how businesses are generating revenue during off peak hours, using their space creatively, hosting unique events and rethinking their traditional business model to stay relevant and maximize margins.


Sunday, November 12th, 2017 | 4:15pm-5:00pm

Creating One-of-a-Kind Multi-Concept Operations: Yes, It Can Be Done

One Operator. 80+ concepts. 33 cities. 3 countries. How does one brand not only make it work, but make it work in a way that no one else does? The magic lies in applying a strategic, creative approach that isn’t formulaic, and giving restaurant talent the freedom and autonomy to take risks and thoughtfully look at each market through a fresh lens. By throwing the “corporate rulebook” out the window, it means there’s no singular menu, style or concept that’s pushed from the top down from market to market.


Monday, November 13th, 2017 | 10:45am-11:30am (45 mins)

Hospitality Begins At Home: Creating Your Company Culture

To attract and retain talent, companies need to create culture. This panel shifts the focus from creating incredible guest experiences to cultivating positive worker experiences. From perks to profit sharing, from training programs to professional growth, this discussion will focus on what it means to develop and nurture your company’s culture and work experience of your employees.


Monday, November 13th, 2017 | 3:45pm-4:30pm (45 mins)

What’s Cooking for 2018? Trends & Insights

Poke, meaty vegetables and noodles were just some of the food trends defining 2017. Listen in as experts and tastemakers reveal their predictions of what will be making the restaurant market buzz in 2018.

"OMG! I love being a member! As a small business owner, I'm involved in all decisions affecting my operations. What I love about The Alliance is that this organization gives me access to the same experts and resources the major players have been utilizing for decades."

- Melba Wilson, Melba's Restaurant

"As CEO of Carmine's and Virgil's, and a member of The Alliance, I can personally attest to the significant ROI that we have received from our Alliance membership dues."

- Jeffrey Bank, Carmine's & Virgil's Real BBQ

"The Hospitality Helpline is by far my favorite benefit. When I reach out with a question, The Alliance team always responds right away with the information I need."

- Sally Chironis, Sally Chironis

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